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Brevo pricing explained: plans, contact caps, and the auto-upgrade rule
What each Brevo plan includes, the limits that are easy to miss, and a checker for which limit you would hit first.
Short answer: Brevo's help center lists five plans: Free ($0, 300 emails/day), Starter (from $9/month), Standard (from $18/month), Professional (from $499/month), and Enterprise (custom). The starting price buys 5,000 emails/month (150,000 on Professional), and the price rises with volume. The rule most people miss: on the first three Starter and Standard tiers, the email volume you choose also caps how many contacts you can store (500, 1,500, or 2,500), and Brevo automatically moves you to the next tier when you exceed it.
Brevo plans at a glance
| Plan | Starting price | Email volume | Contacts stored | Brevo logo on emails | Support |
|---|---|---|---|---|---|
| Free | $0 | 300 per day (no rollover) | Up to 100,000 | Always shown | |
| Starter | From $9/month | 5,000 to 100,000 per month; no daily limit | 500 to 500,000, set by the email tier | Shown unless you buy the $9/month removal add-on | |
| Standard | From $18/month | 5,000 to 500,000 per month | 500 to 500,000, set by the email tier | Not shown | Priority email |
| Professional | From $499/month | 150,000 to 10 million per month | Up to 2 million | Not shown | Phone and priority email; 3 hours/year with a deliverability strategist |
| Enterprise | Custom | Custom | Unlimited | Not shown | Customer Success Manager, SLA |
The Free plan's real limits
"Up to 100,000 contacts" is the headline, but the limit that shapes what you can do is the daily send cap. From Brevo's Free plan FAQ:
- 300 email sends per day, resetting daily; unused sends do not roll over.
- A campaign to more than 300 recipients reaches only 300 on the scheduled day. To reach the rest, "you need to manually resend the campaign (up to 300 email sends per day) with the Requeue option until all contacts receive it."
- You cannot schedule a campaign for the next day once today's 300 are used.
- Every email carries the "Sent with Brevo" sticker; it cannot be removed on Free.
- Only 2,000 unique contacts can enter your active automations.
- One user, basic statistics only; no A/B testing, landing pages, or dedicated IPs.
Worked example: a 2,400-contact newsletter on the Free plan takes eight consecutive days of manual requeues to reach everyone. That is workable for a personal list and unworkable for a time-sensitive announcement.
Starter and Standard: the email tier also caps your contacts
On paid plans you choose a monthly email volume. Brevo's documentation shows that on Starter and Standard, that choice also sets how many contacts you may store:
| Monthly email sends | Contacts stored (Starter and Standard) |
|---|---|
| 5,000 | Up to 500 |
| 10,000 | Up to 1,500 |
| 15,000 | Up to 2,500 |
| 20,000 to 100,000 (Starter) / 20,000 to 500,000 (Standard) | Up to 500,000 |
The consequence is that the "$9/month" Starter plan is a 500-contact plan. If you have 1,200 contacts and send one newsletter a month (1,200 emails), you still need the 10,000-email tier, because it is the smallest tier whose contact cap fits your list.
The automatic upgrade rule
Brevo's FAQ describes what happens when you pass the cap:
"If you are on one of the first three tiers of the Starter or Standard plans, with limits set at 500, 1,500, and 2,500 contacts respectively, you will receive warning notifications as you approach your contact limit … If you reach or exceed that limit, we will automatically upgrade your plan to the next tier." Its example: reaching 1,501 contacts on the 1,500 tier moves you to the 2,500-contact tier, and "the cost of your subscription will increase accordingly."
So the bill can go up without you choosing a new plan. Brevo does send warnings first, and the tiers above 2,500 contacts (20,000+ emails) allow up to 500,000 contacts, so the automatic steps stop there.
Which Brevo limit would you hit first?
Uses only the tier tables and daily limits quoted above. It does not estimate prices, because Brevo publishes per-tier prices only inside its pricing page.
Add-ons and the things that cost extra
- Remove Brevo logo: $9/month on Starter. The logo is not shown on Standard and above.
- Extra users: Starter is single-user. Standard allows up to 3 seats via an add-on; Professional includes 10.
- Prepaid email credits: packs from 5,000 to 1 million emails; one credit is one email to one contact. Prices are only shown in the account or pricing page.
- SMS and WhatsApp credits are sold separately on every plan.
- Dedicated IP is an add-on on Professional and included (one) on Enterprise.
Billing, pausing, and cancelling
- Yearly billing is discounted 10% on the public pricing page.
- Pausing: monthly subscriptions can be paused for up to 3 months. "Yearly plans cannot be paused."
- Cancelling: "You can cancel your monthly or yearly plan at any time. Your plan will be canceled on your next billing date." Remaining credits can be used until then.
- Downgrading requires cancelling first; the cancellation takes effect at the end of the billing period.
- Suspensions do not pause billing. If Brevo suspends your account, the subscription keeps running. See what a Brevo suspension means.
Which Brevo plan fits which sender
- Under 300 emails a day, occasional sends, branding does not matter: Free is genuinely free and has no time limit.
- Up to a few thousand contacts, one person, need to send a whole campaign in one day: Starter, sized by your contact count rather than your email count. Budget the $9 logo add-on if the "Sent with Brevo" footer is a problem.
- Need automation for more than 2,000 contacts, A/B tests, or a second user: Standard is the first tier with those.
- 150,000+ emails a month or a team: Professional, which is also the first tier with phone support.
Want pricing you can understand before you send?
Klyzen is an email campaign tool in early access, being designed around clear limits, visible account health, and no unexplained surprises. Join the waitlist to get early access and pricing details when they are published.
Frequently asked questions
Does Brevo charge per contact or per email?
Per email volume, but with contact caps attached to the lower tiers. You pick a monthly email volume; on the first three Starter and Standard tiers that volume also limits stored contacts to 500, 1,500, or 2,500.
Is there a daily limit on paid plans?
Brevo states the Starter plan "includes no daily sending limit"; the 300/day cap applies to Free only.
Do unused emails roll over?
On Free, no: "Unused email sends don't carry over to the next day." Brevo's documentation does not state a rollover rule for paid monthly volumes; check your account.
Is the Brevo free plan limited in time?
No. "The Free plan has no time limit."
Related guides
Sources
- Brevo help center — About Brevo's pricing plans (plan prices, tier tables, auto-upgrade, add-ons, pause and cancellation; checked 18 Sep 2026)
- Brevo help center — FAQs - What are the limits of the Free plan? (checked 18 Sep 2026)
- Brevo — Pricing page (regional EUR prices and yearly discount as displayed 18 Sep 2026)
Klyzen is an independent product and is not affiliated with Brevo. Prices and limits are Brevo's published figures on the date shown and can change without notice.